Monday, December 25, 2006

2007 - the year of the widget

With 2006 hardly in our rear view mirror and Time declaring the Web 2.0-empowered public as its person of the year, Newsweek is out front with a prediction for next year. They say 2007 is the year of the widget.

I'd go a step further in saying that in 2007 we're going to hear an awful lot about the atomization of content that you put wherever you want. If you think YouTube was disruptive, this is going to have an even greater impact on marketing communications. It will slowly cause big audiences, page views and hits to erode. It's another manifestation of the Long Tail.